Home Business – Developing and Promoting Mobile Apps

The tremendous growth of smartphones has opened up significant opportunities for a home business developing and promoting mobile apps. We’ll discuss this in greater detail.

More and more people are spending time using their smartphones for a wide variety of tasks. For example there are applications to allow them to check their stock portfolio, or find the best local restaurants, or check the current weather reports.

There have also been a wide variety of applications developed for sale. You can create a home business either developing your own mobile apps for sale or get involved in promoting mobile apps as an affiliate.

You can also take advantage of a variety of promotional techniques to generate awareness of your website or blog. Users can connect to your website or blog either through their smartphone or computer.

There are many ways to reach mobile users. A popular technique is mobile based banner ads. If you are promoting an affiliate product, you can purchase banner ads which get sent to a variety of mobile based users. When the user clicks on the ad, you can earn commissions for any sales made as a result.

If you have software development skills, there may be an excellent opportunity for you to develop one or more mobile based applications for sale. Depending on which platform you use, the application can be listed on the appropriate marketplace.

Typically these applications only sell for a few dollars. However the potential demand for a popular application can easily exceed 250,000 users so you can quickly see the business potential.

All this can be done from the comfort and convenience of your home in developing a strong business opportunity.

How To Create An Effective Business Development Strategy

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework.

The key word is ‘Strategy’, because you are creating a workable and achievable set of objectives in order to exceed your annual target.

Your Starting Point:

The key words are Who? What? Where? When? Which? Why? How?

For example:

Who – are you going to target?

What – do you want to sell them?

Where – are they located?

When – will you approach them?

Which – are the appropriate target personnel?

Why – would they want to meet with you?

How – will you reach them?

If you have conducted regular account reviews with your key accounts during the previous twelve months, you should be aware of any new opportunities that will surface during the next twelve months. You will also, when assessing what percentage of your annual target usually comes from existing accounts, need to review data over the last two or three years. (It is likely that you can apply Pareto i.e. 80% of your business will probably come from existing accounts and in fact 80% of your total revenue will come from just 20% of your customers/clients)

You will be left with a balance – i.e. “20% of my business next year will come from new opportunities” – therefore you can then begin to allocate your selling time accordingly.

Ideal Customer Profiling:

Pro-active business development demands that we create an ideal target at the front end – i.e. an “Ideal Customer Profile.” The essential characteristics you will need to consider are:

– Industrial Sector

– Geographical Location (Demographics)

– Size of organizations (Turnover, number of employees etc)

– Financial Trends

– Psychographics – i.e. Philosophical compatibility

Many strategic sales professionals merely profile their best existing clients and try to replicate them – there’s nothing wrong with doing this but we should always remember that we are seeking an IDEAL and we can always improve on what we already have.

‘New’ Opportunities From Within ‘Old’ Accounts:

Because it costs approximately ten times as much, to first locate and then sell to a new customer as it does an existing one (although these costs are rarely reflected in the cost of sales), it is essential that we fully develop our existing accounts working upwards, downwards and sideways, thus making the most of the (hopefully) excellent reputation we have developed already.

Most corporate accounts have several divisions, departments, sites, even country offices and you must satisfy yourself that you have exhausted every possible avenue. Don’t be afraid to ask the question “Who else should I be talking to in your organization”?

This is an extract from my FREE eBook – “How to Construct an Effective Business Development Strategy” which is available for download – please see details below.

Copyright © 2012 Jonathan Farrington. All rights reserved

Discussing the Business Developer Resume

The Business Developer is a very crucial role in a company’s growth and thus is a pivotal position within it. It is a managerial position usually assigned to existing senior managers or dedicated business developers with a proven record. Perhaps there is no position in a company as challenging and therefore it is amply rewarding from the point of view of both job satisfaction and money.

Key Responsibilities

The key responsibility of a business developer is to attract new customers and penetrate existing markets. For the purpose, he assesses marketing opportunities and targets markets, gathers intelligence on customers and competitors, generates leads for possible sales, advises on drafts, implements proper sales policies and follows up sales activity with a review and appropriate modifications. He also drafts formal proposals and prepares presentations regarding the identified sales opportunity and develops a proper business model design. The business model involves evaluation of a business and then realization of its full potential using tools like marketing, information management and customer service.

They may follow one of two models: sales-oriented (client facing) and operational function to support sales. In the sales-oriented or client facing role, the concentrates on developing strategic channel relationships or on general sales. It is an operational function to support the sales of a company is often made the responsibility of a separate functionary known as the capture manager, while they continue with finding other sales oriented leads.

Level of Education Required

They are professionals with qualification and experience in financial services, investment banking or sales. Many enter the area by climbing the corporate ladder in fields like operations management. Thus to be one must have a formal degree in business management with specialization in finance, investment banking or sales, along with considerable experience. They must be skilled or experienced in marketing, company law, strategy, finance, proposal management or capture management. The exact set of skills will depend on the business environment being dealt with.

Career Path

Since they are existing professionals with considerable skills and experience, one can’t acquire this position at the beginning of a career. So, future business developers must enter the corporate sector as junior level managers and go on to acquire skills and experience in areas like finance, investment banking or sales. At the same time they must continue to develop their skills in the area of business development. Once they feel confident enough to take up the challenge, they must enter the field at the right opportunity. The opportunity may be in their existing company itself or in some other company that is looking for business developers.

A business developer’s career is immensely satisfying and financially rewarding although stressful and demanding physically and intellectually. With continuing growth of the economy business developers are sure to be in increasing demand in the coming years.

Summary

When discussing the Business Developer Resume, it cannot be adopted as a new career, it is open only to existing managers and professionals. To become a business developer one must get a business management degree with specialization in finance, investment banking or sales and acquire relevant experience by joining a company as entry level manager.

Tips for Business Development

This article is focused on providing the key place to start when looking for the best tips for business development. This is going to help you get the results that you want. Reaching your business development goals don’t have to be overly complicated. You just have to be ready to think a little and act on what you learn in the process we are about to cover.

Our first and most important step when thinking about business development is understanding your business successes or lack of business success.

The easiest way to do that is to asking yourself these key questions:

The questions that focus on your strengths and weaknesses in relationship to our competition strengths and weaknesses will give you the most profitable understanding of your next steps. Include your unique selling proposition, your marketing & fulfillment strategy, contacts, as well as your ability to maintain the relationship with your customers over a period of time.

Looking at your strengths will help you understand more about your opportunities you can be developing right now.

Looking at your weaknesses provides an equal opportunity to discover hidden opportunities to advance your business development. One of the key questions to ask yourself is:

What is your biggest challenge standing in between where you are now and where you want to go.

Remember we can’t make the most profitable business development decisions with the resources we have available unless we understand exactly where we are at the present time and how we got to where we are. So take the time to get clear so you can make better decisions about your next steps.